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Head of Digital Sales Innovation

Pan-Baltic role

Apply now

Our Benefits

At Citadele, we’re at the forefront of redefining banking in the Baltics, driving innovation, and creating opportunities for growth. Here’s what awaits you as part of our team:

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Extra Vacation Days

Take time to recharge with four additional vacation days, plus one extra day for volunteering to support the causes that matter most to you.

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Hybrid Work

Enjoy the flexibility to shape your workday, balancing time between home and the office based on your role and responsibilities.

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Flexible Hours

Start your day when it works best for you – whether it’s 8:00 or 9:30, the choice is yours.

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Wellbeing Activities

Your wellbeing is our priority. From yoga and functional training sessions to an in-office massage chair and fruit in the office, our initiatives are designed to help you thrive physically and mentally.

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Continuous Learning

Your growth fuels our success. Last year, our team dedicated 11,100 hours to training and courses, enhancing skills and advancing careers.

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Special Client Offers on Our Products

Already a client or thinking of becoming one? Enjoy special offers on our banking products, including the C prime payment card with no monthly fees.

More about the vacancy

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Explore the role

  • Define and drive the strategy for digital sales growth across all customer-facing digital channels.

  • Lead the development of innovative, automated solutions that increase conversion and improve customer experience.

  • Identify new opportunities and partnerships to expand Citadele’s digital reach and sales capacity.

  • Align business, product, and technology teams to deliver seamless and scalable digital sales solutions.

  • Act as a modern leader, empowering your team to innovate and shaping the future of digital sales in Baltic banking.

  • Be part of the Baltic Growth Leadership team, contributing to strategic decisions and group-wide transformation.

  • Monthly gross salary starting from EUR 5,000, gross commensurate with experience and expertise. Final compensation to be determined during the interview process.

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Explore the criteria

  • Has a proven track record in digital sales, business growth, or digital transformation, ideally in banking, fintech, or  e-commerce.

  • Understands how to combine data-driven insights with innovative tools to drive sales effectiveness.

  • Can define and execute strategies that deliver measurable impact in client acquisition and sales performance.

  • Brings strong leadership skills, inspiring teams and building alignment across business and technology functions.

  • Can operate at a Baltic level, contributing to growth and transformation as part of the Baltic Growth Leadership team.

Does this sound like you?

Apply now and join more than 1300 champions across the Baltics!

Apply now Download job add (PDF)

Apply until: 12.06.2026

Our recruitment process

We want to make sure you know what to expect during the recruitment. In case you will have any questions or doubts, one of our friendly Talent Project Managers will guide you through.

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Application

We usually start the screening process two weeks after the initial job posting. You might not receive any updates during the CV gathering period.

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CV screening

We'll contact you regardless of the outcome. If you haven't received an email, it means that we're still screening candidates.

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Interviews

Depending on the role the interview stage will typically consist of 1-2 rounds with different people like the recruiter, hiring manager and sometimes even the team. We often include a technical task as a part of our recruitment process.

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Decision

We will always share our feedback and decision regarding your recruitment process. If it’s a match, we will do a reference & background check. If all adds up nicely, we will make you an offer, and hope you will join us to create opportunities!

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